Top 5 Beauty Retail Apps Performance in Madagascar Q4 2021

During the fourth quarter of 2021, the top 5 beauty retail apps in Madagascar showcased varying trends in downloads and active user engagement. Here’s a detailed look at their performance:

SUGAR Cosmetics: Shop Makeup saw a gradual increase in weekly downloads, starting from 14 in the first week of October and peaking at 37 in early November. The app experienced a slight dip in downloads towards the end of the quarter, stabilizing at around 21 by late December. Active users also showed a positive trend, beginning at 20 and reaching a high of 74 in mid-November before slightly tapering off to 65 by the end of the year.

Representante Eudora maintained a consistent download rate of 7 per week for most of the quarter, with a minor increase to 8 in late November. However, downloads dropped to 4 in the last two weeks of December. Active user numbers remained relatively stable, fluctuating between 35 and 40 throughout the period.

Boddess: Beauty Shopping App showed modest download activity, starting with 5 downloads in early October and maintaining an average of 7 downloads per week until mid-December. The app saw a slight decline to 4 downloads in the final week of December.

Nice One | نايس ون experienced an initial increase in weekly downloads, reaching a peak of 10 in the week of November 22. However, the numbers declined sharply to 1 download by the week of December 20.

FOREO For You had minimal download activity, with numbers fluctuating between 2 and 7 downloads per week. The app started with 4 downloads in late November and ended the quarter with 2 downloads in the last week of December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.